Recently IKEA has formed a new way of advertisement. They have revamped 12 subway stations and bus stations around Paris! This is something I have never seen before, they have replaced soot ridden concrete with IKEA sofa's and interesting wall decals behind. Instead of standing and waiting for your bus or train you can sit in a "living room." It is such a unique and inventive idea, I just love it!
Take a look!
*Images via homedit.com